Origins

New products are the future of any business.
More than 80% of new products still fail outright or fail to live up to expectations.
The main reasons for failure are usually: 

• Low effort assigned to "defining" the right product attributes and then to devising early warning mechanisms and predictive methods to Plan, Control & Verify that defined product attributes are "achieved"

• Inability to successfully predict and track product performance early enough to make a difference

Most Product Development Process improvement projects also fail to meet expectations.
The main reason for failure is usually an exclusive and expensive focus on redesigning processes to the near exclusion of other factors necessary to generate lasting change.

STAR was designed to address the practical issues in successful collaborative product development :

• Providing practical, workable processes

• Providing practical support tools

• Providing practical implementation methods

 
Navigating
 in Collaborative 
Product 
Development ?

Learn about STAR
(Set Targets & 
Achieve Results)